I was taking a R & R break over the last few days at our Gold Coast. I called in to see if there were any latest Omegas at a shop I know in Broadbeach. Broadbeach is one of my favorite places as in addition to having some of the world's best beaches and restaurants, they have a huge shopping mall called Pacific Fair. Anyway, I went into to what I thought was an established Omega store and asked the manager if I could see his latest range of Seamasters. He told me that they no longer sold Omega watches! He explained that Omega were removing there brand from ordinary jewelers and creating boutiques to sell Omega. This was, according to him, because they did not want anyone discounting their brand. I thought, that reminds me of another famous Swiss brand who were attempting to do the same around the world. He didn't think there were any shops retailing Omega on the Gold Coast and the nearest would be in Queens Street Mall, Brisbane. I was saddened to see his top brand was Tissot. The only Swiss made automatics he was now selling were ORIS which aren't too bad, but his prices were far from competitive. A concierge at my hotel told me I could get an Omega in Surfers Paradise. The place he told me was difficult to park nearby and the owner didn't have a particularly good reputation, so I gave it away. The hunt for Omega will have to wait until Christmas when I take my other half shopping in Brisbane! I was in the Casino and the only decent watches I could spot were Rolex. Not one Omega!!! If Omega have a plan to improve the class/price and availability of their brand, they have a rather odd way of going about it IMO. TV commercials advertising AT and Golf are all very well, but if you can't buy their brand unless you go to an Omega boutique, it seems to defeat the objectivity of marketing. There was a time a few years back when Omega could be bought new from a good shop in my home town. Now if I wish to go and look at the real thing, I will have to travel to an Australian capital city.