The Power Of Co-Axial: How Omega Watches Use Technology To Strengthen The Brand

Discussion in 'Omega Watches' started by andrew, Jul 17, 2013.

  1. andrew

    andrew

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    [​IMG]

    omega watches was recently measured to be the most desired watch brand in China, as well as one of the strongest luxury brands in that country. Across the globe, Omega is one of the best performing contemporary luxury watch makers. Part of Omega’s success has to do with participating in important events such as the Olympics as well as with entertainment properties such as James Bond 007. At the same time, Omega is perhaps most successful for asserting performance in their design and technology whenever possible. Omega watches have been to the moon and to the bottom of the sea. How does a brand leverage all this into a core message?

    to know more better read at here : http://www.forbes.com/sites/arielad...tches-use-technology-to-strengthen-the-brand/
  2. SZCZECIN

    SZCZECIN

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    I understand that Omega bought in the co-axial design before others could get their sticky hands on it.
  3. MikeMc

    MikeMc

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    Not true, it was offered to other brands and they declined to license it.