The Crown Takes The Crown - Again

, Jul 9, 2014
Looks like venerable Rolex is in first place again. Looking at CSOC data for 2013, we see Breitling in third place with 155,737 movements certified, down barely a tick from 156,773 in 2012. Omega defended second place with 447,447 certificates although they were down from 526,046 the year before, a drop of about 15%.

And the Crown? Well folks, it’s a new track record! Rolex was awarded 804,896 of the coveted COSC certificates for its mechanical movements – the most ever awarded a single brand. That’s up from 798,935 in 2012. Those numbers represent an increase of only about ¾ of a percent, but the rise reinforces the brand’s trend. They’re up between 9% & 10% since 2008.

In fact, Rolex has led the way in COSC certifications most years since the 1960s, when Omega was giving them a healthy run for their money.

Swatch Group seems to be on a tear, with Mido and Tissot in forth and fifth place, at 72,948 and 62,830 movements certified, respectively. Mido is up seven-fold since 2008, while Tissot has multiplied their COSC rated movements by a factor of nearly 17 in the same period!

Breitling, who submits all their movements, both quartz and mechanical (the only brand to do so), must be hearing footsteps.

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